GARAGE ITALIA CUSTOMS A TAILOR-MADE COLLECTION FOR SMART

Pois and pinstripe – these two smart fortwo versions are the main characters of the launch of the smart Garage Italia Collection. It is the first special series created by Garage Italia Customs for a car company. Buy them on the smartFORstore.it website or in Italian smart centres from April 11th
The smart Garage Italia Collection resulted from the collaboration between Garage Italia Customs and smart, which started with the intention of making a “capsule collection”. The collection will grow with more limited editions during the next months, proposing tailor-made patterns and textures to wrap the cars up with remarkable style and elegance.
The project was ideated by Lapo Elkann, founder of Garage Italia Customs, who wished to emphasize the strong connection between the world of cars and the world of fashion. The technique used is wrapping, which particularly suits the concept of seasonality and personalization. In fact, it does not limit itself to a choice of colour or to car body protection: it turns into a tool to define the vehicle’s personality and distinctiveness.
Research, quality, care for details, top of the range materials and thorough planning have led to the creation of pois and pinstripe. Both are embodied in a passion 70 version of the fortwo with twinamic dual-clutch transmission. The graphics were purposefully developed on the body of the small Mercedes by the Garage Italia Customs Style Centre, and then digitally printed on films.
Straight to the hearts of fashion victims, fortwo pois is characterised by a texture of black polka dots on a pink background matching the black tridion cell. Pinstripe, instead, is more serious and traditional. It has the tones and style of the classic pinstriped suit: gray stripes on a silver background and black tridion.
Glamorous and elegant, these cars are also distinguished for their standard equipment: trimmings, leather steering wheel and gear stick, Cool & Audio package, panoramic roof, Black/Anthracite seats and mesh fabric dashboard, leather multifunction steering wheel and multifunction colour screen with trip computer. The sportiness of the fortwo pinstripe is highlighted by the steering wheel paddle shifters, its lowered suspension and 16’’ alloy wheels – Black (15” alloy wheels – Bicolour with mirror finishing for the fortwo pois).
The main aim of Garage Italia Customs is to place its clients and their creative requirements back “in the spotlight”, in a world that has been more and more standardised and where number prevails over subjectivity. Just as a tailor-made outfit follows the lines of the body harmoniously, Garage Italia Customs aims at making any vehicle unique, be it a car, a motorbike, a plane, a helicopter or a yacht. It re-elaborates the clients’ very wishes with a tailor-made service that involves the study of detail, balance of the components and research of materials. The équipe working at Garage Italia Customs is made up of the team that created the Tailor Made service for Ferrari and the best technicians specialised in the automotive sector, specifically in the field of wrapping, painting and upholstery of interiors. They are the “Maestros”, as Lapo Elkann himself defines them, and their unique skills are of absolute excellence in this work. The “Maestros” are backed up by the Style Centre, which is the pulsating heart of all the activities. It is a meeting place for the design team, where the ideas and dreams of clients intersect with the aesthetic taste of the experts of the Garage. Here, the abstract concepts are elaborated into digital images by use of the most modern technologies. The clients are guided in the choice of the right chromatic combinations and the most refined materials; their taste and needs are respected. While waiting to move to Piazzale Accursio in Summer 2016, the Garage Italia Customs operative headquarters are in via Alfredo Pizzoni 1, Milan.

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High resolution images for download here.